Fiskars

Initial storyboards for this project asked for a similar laydown concept but with only simple cuts between scenes. Stitching the scenes together created a more visually engaging narrative. Each scene was shot in 6K with the action taking place within a 4K frame to allow for overlap. The blade testing machine was shot on location. All other scenes were shot in studio, including the store shelving and the checkout conveyor belt. DIRECTOR Daniel Kinney

AGENCY Hiebing

EDITOR Daniel Kinney

DP Jon Sovey

PRODUCER Matt Cowden