The Fiskars brand is defined by its strength and simplicity of design. Although widely know for their orange-handled scissors, the recent line of X-Series Axes is cutting-edge in more ways than one. This promo was done in collaboration with the Fiskars in-house production team. Filmed by Jerry Emmerich on a RED ONE, editing was done in Final Cut Pro with additional color correction done with Magic Bullet Looks and graphics were done in Adobe After Effects.
The extended version is below.