“Pink Up Cape”

These commercials for Saint Francis Medical Center in Cape Girardeau, Missouri were created for National Breast Cancer Awareness Month. The stop-motion look and feel of the commercial was accomplished by shooting video at the usual 29.97 FPS and then reducing the frame rate and increasing the speed in editing. Filmed by Jerry Emmerich with a Sony NEX-FS100, Canon EOS-7D & GoProHD. Written and directed by David Haznaw and produced by Jim Stiener in collaboration with The Roberts Group in Waukesha, Wisconsin. Editing was done with Final Cut Pro and Adobe After Effects.

The :60 spot from the campaign is below.