This television commercial for the Wisconsin Department of Transportation was done in collaboration with Staples Marketing in Milwaukee, Wisconsin. The staging of the accident came together unbelievably authentic due to the use of local police, fire and paramedic personnel and vehicles. Additionally, the vehicle used was purchased from a junkyard after being involved in a similar head on collision. Compositing was done by Paul Musselman using Adobe After Effects. Editing was done in Final Cut Pro. Directed by Billy Nahn, produced by Tom Kermgard, and filmed by Jerry Emmerich with a JVC HD 200.